Thinking of Selling in Dana Point?...Now's the Time to Make Your Move.

July 21,2025 | Posted By Gary Macrides in Selling

The Orange County housing market is evolving, and for Dana Point homeowners, that’s great news

After years of high-stakes bidding wars and limited inventory, the market is finally shifting toward a healthier, more balanced landscape. While it may feel like a change, this transition is creating new opportunities—especially for luxury property owners in Dana Point, Newport Beach, Laguna Beach, San Clemente, and the surrounding communities.

If you’re considering selling your home this year or even next, here’s what you need to know to position your property for success in today’s market:

1. More Inventory, More Opportunity

In Dana Point and across South Orange County, inventory is rising.
That means buyers have more choices—and more negotiating power.
Your home needs to stand out with smart pricing, stunning presentation, and expert positioning.

Other coastal areas like Newport Beach and Laguna Beach are seeing similar trends, but Dana Point’s unique charm and coastal appeal continues to attract serious buyers. Partnering with a local expert who understands the nuances
of the OC & Dana Point market is more important than ever.

2. Price Strategically to Attract Serious Buyers

With more homes on the market, buyers are being selective. Overpricing runs the danger of longer Days on the Market and of being percieved as a "Stale' listing and can lead to your homei being overlooked.
Well-priced, move-in ready homes (AKA Turnkey) in Dana Point are still moving quickly and commanding strong offers. Conversely, overpriced homes are sitting on the market longer than before with 1 if not 2 price corrections before going under contract.

Work with your local Surterre agent to price your home right from the start. Our proven strategies are tailored to each unique neighborhood, ensuring your home stands out
in this more competitive environment.

3. Strategic Flexibility Can Secure the Deal

Today’s buyers are more discerning and are often requesting concessions such as repair credits, closing cost assistance, or more flexible terms. In fact, nearly 44% of sellers are currently negotiating on these points—a clear indicator that adaptability is a key component of a successful sale.

Fortunately, with Dana Point property values having appreciated over 55% in the past five years, many sellers have the equity to accommodate these requests while still achieving strong financial outcomes. Proactive measures, such as completing your disclosures in advance, can also build trust and reduce buyer hesitation early in the process—setting the stage for smoother negotiations and a faster close.

Let’s Make Your Dana Point Home the One Buyers Fall in Love With.

If you’re ready to take advantage of this shifting market, let’s connect.
As a trusted local Realtor with Surterre Properties, I specialize in helping Dana Point and coastal OC homeowners navigate this evolving market with confidence.